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Posts Tagged ‘Tysons Corner Cadillac’

Escalade ESV not enough? Try the Becker/STRUT Escalade Limo

March 24, 2010 Leave a comment

If you’re buying a Cadillac Escalade, there’s a good chance that even the Platinum Edition ESV won’t be enough for you. That’s why companies like Becker and STRUT exist, so that you can shine like one of the brightest stars in the multiverse. When these two companies get together on something… well, you’ll probably need tinted goggles to behold it. So it’s with a bang that they introduced a special edition Cadillac ESV limo.

How do you top platinum? With a floor-to-ceiling leather interior, where you’ll enjoy a home — or is that limo? — theater system, broadband Internet, a wall-mounted computer screen… and the company of your statuesque personal assistant with the Eastern European accent. Check out the full press release after the jump, and the hi-res photos below. Now where did that recession go again… ?

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Cadillac resurrecting Art & Science ad campaign

March 24, 2010 Leave a comment

When the first-generation Cadillac CTS went on sale in 2003, the brand-revitalizing sedan incorporated a new design language that General Motors called “Art & Science.” The idea behind the new design language was to “”incorporates sharp, sheer forms and crisp edges – a form vocabulary that expresses bold, high-technology design and invokes the technology used to design it.” The design came with its own marketing campaign too, which brought many new customers to the Cadillac brand.

In recent years Cadillac has used the tag line “Life. Liberty. And the Pursuit” as its marketing mantra, but Automotive News reports that the Wreath and Crest is getting back to its roots. GM Marketing Chief Susan Docherty told AN that “Art & Science” is making a comeback, and the brand’s new ad agency Bartle Bogle Hegarty is creating all-new assets for print, web and television spots, along with a fresh perspective for the Cadillac website.

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Art And Science: Cadillac Premieres 2011 CTS-V Coupe

March 23, 2010 Leave a comment

January 5th, 2010

  • New CTS Coupe design combines with V-Series performance
  • 556-hp (415-kW) supercharged 6.2L V-8
  • Six-speed manual or six-speed automatic with paddle shift control
  • Magnetic Ride Control and Brembo brakes
  • New Saffron interior trim accent color
  • On sale in early summer

DETROIT – Cadillac today announced the 2011 CTS-V Coupe, which debuts at the 2010 North American International Auto Show in Detroit. It combines the new CTS Coupe’s dramatic design with the 556-horsepower (415-kW) supercharged V-8 engine from the CTS-V sedan. The result is a luxury sports coupe aimed at driving enthusiasts.

“The CTS-V Coupe marries our most potent and sophisticated technology with our most dramatic production design,” said Bryan Nesbitt, Cadillac general manager. “This combination of visual and technical attributes is designed to create a very compelling choice for luxury sports car consumers.”

The CTS-V Coupe begins production this summer. Its suite of technical and performance elements includes Magnetic Ride Control, racing-bred Brembo brakes and an available automatic transmission with paddle-shift control.

The V-Series Coupe includes a unique grille that doubles the car’s air intake volume, an important enabler for its high-performance capabilities. It is also visually identified by a raised center section of the hood that provides clearance for the supercharger, as well as specific front and rear fascias. Like the CTS Coupe, its exhaust is centered inside the rear fascia, but with unique twin outlets. The car rolls on 19-inch cast aluminum wheels, available in either painted or polished finishes, and Michelin Pilot Sport 2 performance tires.

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