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Cadillac Sales Rise 42 Percent Led by SRX

2010 Cadillac SRX Crossover - Kurt Rodgers, Moore Cadillac in Chantilly

The SRX luxury crossover posted another triple-digit month of sales increases as Cadillac total sales increased 42 percent in March.

Sales of SRX, a compact crossover redesigned for the 2010 model year, rose 550 percent, the seventh straight month of more than 100 percent year-over-year growth. The new SRX also is commanding a residual value well above the residual value for the previous model – up more than 17 percentage points.

“The SRX is proof that the right vehicle can break through even in a difficult market,” said Kurt McNeil, U.S. vice president for Cadillac sales. “SRX is appealing to luxury buyers searching for a crossover with style and performance.”

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Escalade ESV not enough? Try the Becker/STRUT Escalade Limo

March 24, 2010 Leave a comment

If you’re buying a Cadillac Escalade, there’s a good chance that even the Platinum Edition ESV won’t be enough for you. That’s why companies like Becker and STRUT exist, so that you can shine like one of the brightest stars in the multiverse. When these two companies get together on something… well, you’ll probably need tinted goggles to behold it. So it’s with a bang that they introduced a special edition Cadillac ESV limo.

How do you top platinum? With a floor-to-ceiling leather interior, where you’ll enjoy a home — or is that limo? — theater system, broadband Internet, a wall-mounted computer screen… and the company of your statuesque personal assistant with the Eastern European accent. Check out the full press release after the jump, and the hi-res photos below. Now where did that recession go again… ?

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Cadillac resurrecting Art & Science ad campaign

March 24, 2010 Leave a comment

When the first-generation Cadillac CTS went on sale in 2003, the brand-revitalizing sedan incorporated a new design language that General Motors called “Art & Science.” The idea behind the new design language was to “”incorporates sharp, sheer forms and crisp edges – a form vocabulary that expresses bold, high-technology design and invokes the technology used to design it.” The design came with its own marketing campaign too, which brought many new customers to the Cadillac brand.

In recent years Cadillac has used the tag line “Life. Liberty. And the Pursuit” as its marketing mantra, but Automotive News reports that the Wreath and Crest is getting back to its roots. GM Marketing Chief Susan Docherty told AN that “Art & Science” is making a comeback, and the brand’s new ad agency Bartle Bogle Hegarty is creating all-new assets for print, web and television spots, along with a fresh perspective for the Cadillac website.

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Report: Cadillac XTS confirmed for production

March 24, 2010 Leave a comment

Back in January, we watched as Cadillac took the wraps off of its big XTS Platinum sedan concept under the Detroit Auto Show lights. And while parent company General Motors insisted on slapping the word “concept” behind the car’s name, we were pretty sure that the XTS we saw in Cobo Hall was very close to being production-ready.

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Cadillac distancing itself from parent GM to elude bankruptcy stigma?

March 23, 2010 Leave a comment

There’s no way to misunderstand Cadillac spokesman Nick Twork on this: “The Cadillac brand is best communicated as Cadillac without GM.” For proof of his intent all you’ll need to do is swing by a Cadillac showroom where soon you’ll be unable to find any trace of the words “General Motors” or any hint of marketing strategies like Red Tag Sales. Even Cadillac employees are changing their e-mails from @gm.com to @cadillac.com.

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