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Cadillac Unveils The XTS Platinum Concept

March 23, 2010 Leave a comment

Kurt Rodgers - Moore Cadillac, Chantilly

January 12th, 2010

  • A new study re-imagining the luxury sedan, showcasing the progression of the Cadillac Art and Science philosophy
  • Designed from the inside out, featuring a new concept for the interface between the driver and the auto electronics
  • Plug-in hybrid system is matched with a 3.6L V-6 and all-wheel drive for dynamic and efficient performance

DETROIT – Cadillac unveiled the XTS Platinum Concept at the 2010 North American International Auto Show, suggesting a new paradigm for the luxury sedan of the future. The concept showcases Cadillac’s emerging top-of-the-line Platinum series of models, emphasizing new expressions of luxury and technological features, including a plug-in hybrid propulsion system.

The XTS Platinum Concept was designed from the inside out, re-imagining the luxury sedan as a personal headquarters, built for efficiency, luxury and connectivity. The concept introduces a new approach to in-car electronics that improves the form and function of the car’s entertainment, navigation and information systems.

“The XTS Platinum concept is the next expression of Cadillac’s Art and Science execution philosophy, reflecting our drive to deliver the latest innovations in the most artful manner,” said Bryan Nesbitt, Cadillac general manager. “We envisioned this concept as an automotive personal headquarters, using advanced technology to enable new levels of connectivity and luxury.”

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Cadillac distancing itself from parent GM to elude bankruptcy stigma?

March 23, 2010 Leave a comment

There’s no way to misunderstand Cadillac spokesman Nick Twork on this: “The Cadillac brand is best communicated as Cadillac without GM.” For proof of his intent all you’ll need to do is swing by a Cadillac showroom where soon you’ll be unable to find any trace of the words “General Motors” or any hint of marketing strategies like Red Tag Sales. Even Cadillac employees are changing their e-mails from @gm.com to @cadillac.com.

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