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Posts Tagged ‘cadillac cts wagon’

My new home. The Largest Cadillac Dealership in the World.

March 28, 2010 Leave a comment

Kurt Rodgers Moore Cadillac

Well, here it is… my new home. An award winning design, 16-acre, 140,000+ square foot, 2-story showroom that holds 12 New Cadillacs, 38 state-of-the-art Service bays and one of the largest Collision Centers in the country (voted the #1 Collision Center in the Washington D.C. Metro area by local residents in the WUSA Channel 9‘s annual A-List contest.)

Did you know that Moore Cadillac in Chantilly is the largest single-manufacturer car dealership in the Eastern U.S. and the largest Cadillac dealership in the World?  Granite floors, porcelain tile and solid Mahogany accents, oh, and room for over 1500 New Cadillacs. need I say more?  I took a few minutes earlier and took some pictures (before I was distracted by a truckload of brand new CTS, and a CTS-V). I will post more up soon. I also added a “bird’s eye” view to give you an idea of the size of the new facility.

Cadillac resurrecting Art & Science ad campaign

March 24, 2010 Leave a comment

When the first-generation Cadillac CTS went on sale in 2003, the brand-revitalizing sedan incorporated a new design language that General Motors called “Art & Science.” The idea behind the new design language was to “”incorporates sharp, sheer forms and crisp edges – a form vocabulary that expresses bold, high-technology design and invokes the technology used to design it.” The design came with its own marketing campaign too, which brought many new customers to the Cadillac brand.

In recent years Cadillac has used the tag line “Life. Liberty. And the Pursuit” as its marketing mantra, but Automotive News reports that the Wreath and Crest is getting back to its roots. GM Marketing Chief Susan Docherty told AN that “Art & Science” is making a comeback, and the brand’s new ad agency Bartle Bogle Hegarty is creating all-new assets for print, web and television spots, along with a fresh perspective for the Cadillac website.

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