Cadillac resurrecting Art & Science ad campaign

March 24, 2010 Leave a comment

When the first-generation Cadillac CTS went on sale in 2003, the brand-revitalizing sedan incorporated a new design language that General Motors called “Art & Science.” The idea behind the new design language was to “”incorporates sharp, sheer forms and crisp edges – a form vocabulary that expresses bold, high-technology design and invokes the technology used to design it.” The design came with its own marketing campaign too, which brought many new customers to the Cadillac brand.

In recent years Cadillac has used the tag line “Life. Liberty. And the Pursuit” as its marketing mantra, but Automotive News reports that the Wreath and Crest is getting back to its roots. GM Marketing Chief Susan Docherty told AN that “Art & Science” is making a comeback, and the brand’s new ad agency Bartle Bogle Hegarty is creating all-new assets for print, web and television spots, along with a fresh perspective for the Cadillac website.

Read more…

Advertisements

Washington Life Event at Jim Coleman Cadillac Bethesda (2010 SRX Launch Party)

March 24, 2010 Leave a comment

The other morning, I was on-line and came across a link to a Washington Life Magazine Event that we hosted when I was working at Jim Coleman Cadillac in Bethesda.  It was the “Launch” Party for the All-New 2010 Cadillac SRX Crossover. We had a few hundred people show up, including family and friends. To see pictures and read the article, click on the link below…

http://www.washingtonlife.com/2009/11/01/red-carpet-curb-appeal-at-coleman-cadillac/2/

For those that don’t know my story, prior to joining Moore Cadillac in Chantilly I sold Cadillacs at Jim Coleman Cadillac in Bethesda for many years. Having lived in Northern Read more…

Report: Cadillac XTS confirmed for production

March 24, 2010 Leave a comment

Back in January, we watched as Cadillac took the wraps off of its big XTS Platinum sedan concept under the Detroit Auto Show lights. And while parent company General Motors insisted on slapping the word “concept” behind the car’s name, we were pretty sure that the XTS we saw in Cobo Hall was very close to being production-ready.

Read more…

Cadillac DTS Named Industry’s Most Dependable Large Premium Car J.D. Power and Associates study finds DTS has the fewest problems in the industry

March 23, 2010 Leave a comment

March 18th, 2010

DETROIT, MI., – Today Cadillac DTS was named the industry’s most dependable large premium car, part of the results of the 2010 Vehicle Dependability Study from J.D. Power and Associates.   In addition, the study found that the Cadillac DTS has the fewest problems in the industry, with just 76 problems per 100 vehicles.

“It’s gratifying for DTS to excel in a study that is well respected by consumers,” said Don Butler, vice president of Cadillac marketing. “Luxury buyers value leadership in the products they select, from brands that they trust.”

Read more…

Cadillac CTS Coupe Auction to Benefit Art Education at Barret-Jackson

March 23, 2010 Leave a comment

January 19th, 2010

SCOTTSDALE, AZ – Cadillac’s new 2011 CTS Coupe goes on sale publicly this summer, but the very first sale will happen Friday, January 22 at the famed Barrett-Jackson Auction.  The right to purchase the very first 2011 CTS Coupe, built to order, will be auctioned off at the annual car collector’s mecca in Scottsdale, Az., with the proceeds benefitting the College for Creative Studies (CCS) in Detroit.

CCS is one of America’s leading private four-year art education institutions, featuring a well-recognized program for transportation design.

Read more…

Art And Science: Cadillac Premieres 2011 CTS-V Coupe

March 23, 2010 Leave a comment

January 5th, 2010

  • New CTS Coupe design combines with V-Series performance
  • 556-hp (415-kW) supercharged 6.2L V-8
  • Six-speed manual or six-speed automatic with paddle shift control
  • Magnetic Ride Control and Brembo brakes
  • New Saffron interior trim accent color
  • On sale in early summer

DETROIT – Cadillac today announced the 2011 CTS-V Coupe, which debuts at the 2010 North American International Auto Show in Detroit. It combines the new CTS Coupe’s dramatic design with the 556-horsepower (415-kW) supercharged V-8 engine from the CTS-V sedan. The result is a luxury sports coupe aimed at driving enthusiasts.

“The CTS-V Coupe marries our most potent and sophisticated technology with our most dramatic production design,” said Bryan Nesbitt, Cadillac general manager. “This combination of visual and technical attributes is designed to create a very compelling choice for luxury sports car consumers.”

The CTS-V Coupe begins production this summer. Its suite of technical and performance elements includes Magnetic Ride Control, racing-bred Brembo brakes and an available automatic transmission with paddle-shift control.

The V-Series Coupe includes a unique grille that doubles the car’s air intake volume, an important enabler for its high-performance capabilities. It is also visually identified by a raised center section of the hood that provides clearance for the supercharger, as well as specific front and rear fascias. Like the CTS Coupe, its exhaust is centered inside the rear fascia, but with unique twin outlets. The car rolls on 19-inch cast aluminum wheels, available in either painted or polished finishes, and Michelin Pilot Sport 2 performance tires.

Read more…

Cadillac Unveils The XTS Platinum Concept

March 23, 2010 Leave a comment

Kurt Rodgers - Moore Cadillac, Chantilly

January 12th, 2010

  • A new study re-imagining the luxury sedan, showcasing the progression of the Cadillac Art and Science philosophy
  • Designed from the inside out, featuring a new concept for the interface between the driver and the auto electronics
  • Plug-in hybrid system is matched with a 3.6L V-6 and all-wheel drive for dynamic and efficient performance

DETROIT – Cadillac unveiled the XTS Platinum Concept at the 2010 North American International Auto Show, suggesting a new paradigm for the luxury sedan of the future. The concept showcases Cadillac’s emerging top-of-the-line Platinum series of models, emphasizing new expressions of luxury and technological features, including a plug-in hybrid propulsion system.

The XTS Platinum Concept was designed from the inside out, re-imagining the luxury sedan as a personal headquarters, built for efficiency, luxury and connectivity. The concept introduces a new approach to in-car electronics that improves the form and function of the car’s entertainment, navigation and information systems.

“The XTS Platinum concept is the next expression of Cadillac’s Art and Science execution philosophy, reflecting our drive to deliver the latest innovations in the most artful manner,” said Bryan Nesbitt, Cadillac general manager. “We envisioned this concept as an automotive personal headquarters, using advanced technology to enable new levels of connectivity and luxury.”

Read more…