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Cadillac Sales Rise 42 Percent Led by SRX

2010 Cadillac SRX Crossover - Kurt Rodgers, Moore Cadillac in Chantilly

The SRX luxury crossover posted another triple-digit month of sales increases as Cadillac total sales increased 42 percent in March.

Sales of SRX, a compact crossover redesigned for the 2010 model year, rose 550 percent, the seventh straight month of more than 100 percent year-over-year growth. The new SRX also is commanding a residual value well above the residual value for the previous model – up more than 17 percentage points.

“The SRX is proof that the right vehicle can break through even in a difficult market,” said Kurt McNeil, U.S. vice president for Cadillac sales. “SRX is appealing to luxury buyers searching for a crossover with style and performance.”

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Cadillac CTS Coupe Inspires Cool Hunting’s New Apple iPad App

Cadillac CTS Coupe iPad App

If you’re a Cadillac-loving Mac-o-file counting down the days until you can get your hands on the new iPad, we’ve got incredible news for you. The marketing folks at the Wreath and Crest have collaborated with Cool Hunting to build a CTS Coupe iPad app. The new application will, for 12 weeks, underscore the CTS Coupe’s design and performance, along with “unique content” designed to draw fans of Cadillac‘s two-door art project.
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New York 2010: Cadillac CTS-V Sport Wagon

March 31, 2010 Leave a comment

2011 CTS-V Sport Wagon

The world’s automakers are introducing around 20 new vehicles this week at the 2010 New York Auto Show. Some of those cars are pretty interesting, but here’s the juice: In 20 years, there is exactly one car being shown here today that people will still be whispering about. That car? The Cadillac CTS-V Sport Wagon. You’re reading this correctly. Cadillac, former maker of landau-roofed Boca Rotan retirement sleds will soon be offering a station wagon stuffed with a 556-horsepower, supercharged and Corvette-derived 6.2-liter V8. If that’s not loony enough for you, yes, you can order it with a six-speed manual. Wowza.

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My new home. The Largest Cadillac Dealership in the World.

March 28, 2010 Leave a comment

Kurt Rodgers Moore Cadillac

Well, here it is… my new home. An award winning design, 16-acre, 140,000+ square foot, 2-story showroom that holds 12 New Cadillacs, 38 state-of-the-art Service bays and one of the largest Collision Centers in the country (voted the #1 Collision Center in the Washington D.C. Metro area by local residents in the WUSA Channel 9‘s annual A-List contest.)

Did you know that Moore Cadillac in Chantilly is the largest single-manufacturer car dealership in the Eastern U.S. and the largest Cadillac dealership in the World?  Granite floors, porcelain tile and solid Mahogany accents, oh, and room for over 1500 New Cadillacs. need I say more?  I took a few minutes earlier and took some pictures (before I was distracted by a truckload of brand new CTS, and a CTS-V). I will post more up soon. I also added a “bird’s eye” view to give you an idea of the size of the new facility.

Escalade ESV not enough? Try the Becker/STRUT Escalade Limo

March 24, 2010 Leave a comment

If you’re buying a Cadillac Escalade, there’s a good chance that even the Platinum Edition ESV won’t be enough for you. That’s why companies like Becker and STRUT exist, so that you can shine like one of the brightest stars in the multiverse. When these two companies get together on something… well, you’ll probably need tinted goggles to behold it. So it’s with a bang that they introduced a special edition Cadillac ESV limo.

How do you top platinum? With a floor-to-ceiling leather interior, where you’ll enjoy a home — or is that limo? — theater system, broadband Internet, a wall-mounted computer screen… and the company of your statuesque personal assistant with the Eastern European accent. Check out the full press release after the jump, and the hi-res photos below. Now where did that recession go again… ?

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Cadillac resurrecting Art & Science ad campaign

March 24, 2010 Leave a comment

When the first-generation Cadillac CTS went on sale in 2003, the brand-revitalizing sedan incorporated a new design language that General Motors called “Art & Science.” The idea behind the new design language was to “”incorporates sharp, sheer forms and crisp edges – a form vocabulary that expresses bold, high-technology design and invokes the technology used to design it.” The design came with its own marketing campaign too, which brought many new customers to the Cadillac brand.

In recent years Cadillac has used the tag line “Life. Liberty. And the Pursuit” as its marketing mantra, but Automotive News reports that the Wreath and Crest is getting back to its roots. GM Marketing Chief Susan Docherty told AN that “Art & Science” is making a comeback, and the brand’s new ad agency Bartle Bogle Hegarty is creating all-new assets for print, web and television spots, along with a fresh perspective for the Cadillac website.

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Washington Life Event at Jim Coleman Cadillac Bethesda (2010 SRX Launch Party)

March 24, 2010 Leave a comment

The other morning, I was on-line and came across a link to a Washington Life Magazine Event that we hosted when I was working at Jim Coleman Cadillac in Bethesda.  It was the “Launch” Party for the All-New 2010 Cadillac SRX Crossover. We had a few hundred people show up, including family and friends. To see pictures and read the article, click on the link below…

http://www.washingtonlife.com/2009/11/01/red-carpet-curb-appeal-at-coleman-cadillac/2/

For those that don’t know my story, prior to joining Moore Cadillac in Chantilly I sold Cadillacs at Jim Coleman Cadillac in Bethesda for many years. Having lived in Northern Read more…