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Cadillac Sales Rise 42 Percent Led by SRX

2010 Cadillac SRX Crossover - Kurt Rodgers, Moore Cadillac in Chantilly

The SRX luxury crossover posted another triple-digit month of sales increases as Cadillac total sales increased 42 percent in March.

Sales of SRX, a compact crossover redesigned for the 2010 model year, rose 550 percent, the seventh straight month of more than 100 percent year-over-year growth. The new SRX also is commanding a residual value well above the residual value for the previous model – up more than 17 percentage points.

“The SRX is proof that the right vehicle can break through even in a difficult market,” said Kurt McNeil, U.S. vice president for Cadillac sales. “SRX is appealing to luxury buyers searching for a crossover with style and performance.”

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Cadillac CTS Coupe Inspires Cool Hunting’s New Apple iPad App

Cadillac CTS Coupe iPad App

If you’re a Cadillac-loving Mac-o-file counting down the days until you can get your hands on the new iPad, we’ve got incredible news for you. The marketing folks at the Wreath and Crest have collaborated with Cool Hunting to build a CTS Coupe iPad app. The new application will, for 12 weeks, underscore the CTS Coupe’s design and performance, along with “unique content” designed to draw fans of Cadillac‘s two-door art project.
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Cadillac resurrecting Art & Science ad campaign

March 24, 2010 Leave a comment

When the first-generation Cadillac CTS went on sale in 2003, the brand-revitalizing sedan incorporated a new design language that General Motors called “Art & Science.” The idea behind the new design language was to “”incorporates sharp, sheer forms and crisp edges – a form vocabulary that expresses bold, high-technology design and invokes the technology used to design it.” The design came with its own marketing campaign too, which brought many new customers to the Cadillac brand.

In recent years Cadillac has used the tag line “Life. Liberty. And the Pursuit” as its marketing mantra, but Automotive News reports that the Wreath and Crest is getting back to its roots. GM Marketing Chief Susan Docherty told AN that “Art & Science” is making a comeback, and the brand’s new ad agency Bartle Bogle Hegarty is creating all-new assets for print, web and television spots, along with a fresh perspective for the Cadillac website.

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Report: Cadillac XTS confirmed for production

March 24, 2010 Leave a comment

Back in January, we watched as Cadillac took the wraps off of its big XTS Platinum sedan concept under the Detroit Auto Show lights. And while parent company General Motors insisted on slapping the word “concept” behind the car’s name, we were pretty sure that the XTS we saw in Cobo Hall was very close to being production-ready.

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