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New York 2010: Cadillac CTS-V Sport Wagon

March 31, 2010 Leave a comment

2011 CTS-V Sport Wagon

The world’s automakers are introducing around 20 new vehicles this week at the 2010 New York Auto Show. Some of those cars are pretty interesting, but here’s the juice: In 20 years, there is exactly one car being shown here today that people will still be whispering about. That car? The Cadillac CTS-V Sport Wagon. You’re reading this correctly. Cadillac, former maker of landau-roofed Boca Rotan retirement sleds will soon be offering a station wagon stuffed with a 556-horsepower, supercharged and Corvette-derived 6.2-liter V8. If that’s not loony enough for you, yes, you can order it with a six-speed manual. Wowza.

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Cadillac resurrecting Art & Science ad campaign

March 24, 2010 Leave a comment

When the first-generation Cadillac CTS went on sale in 2003, the brand-revitalizing sedan incorporated a new design language that General Motors called “Art & Science.” The idea behind the new design language was to “”incorporates sharp, sheer forms and crisp edges – a form vocabulary that expresses bold, high-technology design and invokes the technology used to design it.” The design came with its own marketing campaign too, which brought many new customers to the Cadillac brand.

In recent years Cadillac has used the tag line “Life. Liberty. And the Pursuit” as its marketing mantra, but Automotive News reports that the Wreath and Crest is getting back to its roots. GM Marketing Chief Susan Docherty told AN that “Art & Science” is making a comeback, and the brand’s new ad agency Bartle Bogle Hegarty is creating all-new assets for print, web and television spots, along with a fresh perspective for the Cadillac website.

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